What your walls say about your company
3 July 2019
Rachel Andrews, Senior Designer at Tétris, explains how your office walls are no longer just functional, they’re an opportunity to reflect a mood, boost productivity or make a brand statement.
Creating a feature wall or accenting a ceiling, bulkhead, or any other architectural detail for that matter can play a key role in creating a particular atmosphere or setting the right scene in a commercial interior. Apart from providing a simple yet high impact way to add visual effect, it can also inspire a sense of positivity for staff, showcase a company’s corporate identity or even highlight a functional area in your office layout.
First impressions count
Nothing says more about a business than that first glimpse of your brand as you walk through the door into the reception area. By setting the right tone from the start, employees and clients will get subtle insight into the personality of your brand and your company DNA. A feature wall can help you create the right impression, whether it’s a sense of grandeur and sophistication from polished stone or timber panels, the innovative impact of a trendy infographic or simply clever lighting to showcase a well displayed company logo, each becomes a tool for vital visual communication.
So much more than paint and wallpaper
While both options have a role to play, there are so many other interesting applications to add aesthetic value to your interior walls. In fact, the type of materials utilised can depict quality and character; warmth and a welcoming feeling in your office space. Large scale cladding, elongated tiling and floors that converge into walls can transform an ordinary surface into a focal feature. Texture is very important, and marble, copper, industrial concrete, or even raw brick can add a new dimension to a space. Create a talking point by introducing drama into a space with an architectural element. A lift core in an atrium space, for instance, is an opportunity for a vertical feature to create connections between floors. Biophilic design is a hot topic in the design industry, and a key way to bring nature indoors is by creating a space for a living wall, or more simply with a series of screening walls constructed as shelves dotted with plants to add greenery and light. Then a feature wall full of picture frames in an informal meeting space can recreate the comforts of home. A wall can also be used to tell a story, like a global client emphasising local content with a customised cut-out of the Jo’burg skyline as a decorative element. Wall panels can also be used creatively for acoustic purposes in open plan spaces.
Walls can be stylish and functional too. They are a canvas to present information in a beautiful way. Imagine a big timber number 3 recessed in a vertical garden wall to announce your arrival on the third floor, or a selection of elegant arrows artistically revealed to nudge you to a different area.
It’s important that feature walls are created as part of the entire aesthetic, enhancing the colour palette and relevance of the design landscape. Dynamic wall treatments not only make surfaces come to life, but they can also be used effectively to convey a certain impression in a company context.